It’s funny, but it very much goes against my nature to have to sell myself. Part of me is always judging myself… comparing against other people and thinking (for the most part) that they can do whatever it is much better than I can. I’ll never be a top singer, a great dancer, not even a good housewife. But I can sling a sentence together almost coherently and with enough punctuation to make it make sense despite, as far as I can tell, never actually being taught how to use a colon or semi-colon in my life: a sad lack I try and make up for now.
It’s ironic that having written a book I have to sell the damn thing myself. If I’d been taken on by a publisher, they’d handle this side of it for me, talking to bookshops, arranging talks, getting me appointments on TV and radio. My writing, like my hygge, is very homemade and amateur, so my marketing is the same.
I’m pleased to say I do have reviews on Amazon .com and .co.uk. I kept away as long as I could, but today I cracked and checked how I’m doing. I think I’m doing OK. That’s a very nice feeling.
Top Customer Reviews from Amazon.com
on March 21, 2017Format: Kindle EditionVerified PurchaseI don’t usually partake of “lifestyle trends,” but this world could really use an education in hygge lately, so I have read the usual suspects in the hope that we can improve on modern trends. Jo Kneale’s compact little book is now my favorite hygge guide. Its conciseness, warmth, and practical examples are unique in the recent cascade of books on the topic, and the classically British flavor makes this even more distinct.
The book begins with a well-rounded but non-pedantic introduction to hygge, its history, and what the author feels are the crucial characteristics of hygge. Chapters follow on making your home hygge-friendly; your workplace, the same; hygge-ing with your family; keeping the soul in hygge; and the book ends with a chapter of excellent resources, including blogs which are definitely in the spirit but not branded “hygge.” The text is a good blend of enough examples to inspire you, but not so many that it resembles a list.
One of the author’s most powerful points is that hygge “can’t be caught and it won’t be bought.” Throughout, she emphasizes that expensive props being marketed as “hygge” are just that; hygge comes from the people, activities, and spirit being brought together. This book is filled with real-life examples of cultivating hygge to your preferences, with what you have around you, or can access readily. The chapter on workplace hygge alone might possibly save Western civilization, if followed! (Or at least, remind everyone that we are all in this together).
Some hygge texts are deep on philosophical and cultural aspects of hygge (and are very interesting). Others are just lists of suggestions that remind me of “Twenty Things You Must Do To Be A Good Whatever.” This little guide is imbued with the concept of hygge, expressed practically and colorfully. If I were to keep one hygge book on my shelf, this is the one.
Top Customer Reviews from Amazon.co.uk
By Amazon Customer on 19 Mar. 2017Format: Paperback Verified PurchaseA great read. Easy to follow with lots of lovely, easy to achieve ideas. I managed to read it in a day.
By Belfrygirl on 17 Mar. 2017Format: Paperback Verified Purchasegreat easy to read book set out in different areas of everyday life
By kate motley on 17 Mar. 2017
Format: PaperbackLovely book – a very hygge read!
50 Ways to Hygge the British Way is available now in Paperback and Kindle version from Amazon. If you purchase through the links on this page, I get a couple of pence extra per copy. And to strike fear into your hearts, I have already started work on my next book. Sorry.
****How to Hygge the British Way Blog isn’t monetised. I have taken the decision that I want to remain neutral and not to promote things just because. I will only ever review items that I have bought myself, or that I think will help to promote hygge in a busy life. To do this, I need support. Even just the price of a coffee adds up to a book over time, and it means I can stay independent. Would you help? Please consider clicking through to paypal.me/HyggeJem and leaving even a small amount. I’d be very grateful. Thank you.***